John DeTellem is an Engineering Software Product Manager at Digital Factory Division of Siemens USA. In this role, he manages the TIA Portal engineering software platform. Previously, he served for two years in Australia leading the product launch of Siemens SIMATIC S7-1500 advanced controller and TIA Portal software. His recent experience also includes a three-year assignment in Germany on the Product Management and Development team for TIA Portal Usability. John started his career 30 years ago as an Automation Project Engineer/Project Manager in the automotive industry where he led projects for Chrysler and BMW primarily based on Allen-Bradley PLC5/CLX, while working for Rockwell Automation. He earned a Bachelor of Science degree in Electrical Engineering from the University of Iowa.